The usage of social media gradually increased, most especially now that we are experiencing a pandemic. Due to this event, the life and work of humanity have been influenced a lot by technologies. However, this one became a challenge to business owners. Having a website as an entrepreneur is beneficial yet a lot of them do not have one yet. According to a study found by VeriSign, “Over 40% of business in 2016 did not have a website” and “41% of small business owners stated that they do not need a website” from a survey result in 2014. There are various reasons as to why websites are considered a great tool to run your company more effectively and knowing its role and significance is a first step that a business owner must do.
Here Are Six Reasons Why Businesses Must Have A Website:
1. Website Proves Your Brand & Business Credibility
Based on a survey in 2015, among all the surveyed customers, 84% of them reported that they trust and believe the credibility of a business when it has a website compared to having only a social media page on Facebook, Twitter or Instagram. Having a presence and content online would allow customers to know more about your services. With this, they would certainly believe that your company is trusted as well as legit. An organized, appealing and well-designed website could attract customers and build their trust.
2. Your Brand & Business is Easily Accessible
As long as you have a website, your customers would be able to access and contact you any time of the day. This would also help them remember you. They could find and get the information they want to know even if it is not during your business hours. Moreover, anyone can address their query which is a great opportunity to have an interaction between customers and the company owners/employees.
3. Gives You a Positive ROI & Time-saving
A website can be created one time only and do not need a huge amount of money to run it. It offers a lot of benefits and services to grow your business. Anyone could find/ search your services and inquire about their needs online and the best thing is that you may respond to all of it just by using your website.
4. You Can Showcase Your Products/Services
Since a lot of people spend their time online, giving announcements and updates, with regard to your business is becoming more possible and convenient for your customers. They could easily know if there are changes or something new in your business. Aside from this, anyone can also check your reviews contact number, address and even your products and services or overview of your company.
5. Your Brand & Business Will Benefit From Search Engine
Businesses with websites get higher converted sales through searching online Most business and consumer decisions and purchase start with online searches. So, If your website is optimized in Search Engines like Google, Yahoo, or Bing, it will come in the top searches. This makes your brand and business more popular and it can drive sales and more people are willing to work with you.
6. Make Your Brand More Visible through Reviews & Referrals
Customers who received value and great service from you would likely to leave reviews and refer your business from their friends or even tag your business websites in their posts after receiving their items. By having a website, people could search your business from search engines and can show others what you can do and offer and that build trust and loyal fans.
7. Play An Important Part In Digital Marketing
As a business owner, your online identity is highly essential as it gives comfort and assurance to your customers. Website is an effective tool to expand your business. It allows you to sell your products online which means customers could purchase whenever they want. This increases your sales and improves your business. When marketing your business online, it is a great option to promote your business. It gets you more results with less hard work and hence is a much better alternative if you want to get things done faster.
You just discovered the reasons why a website is a must for your business. What are you waiting on Create a website now if you do not have any yet. If you need assistance Ivan Onestop Digital Services will help you create a professional website that converts. Contact us to book for a FREE Discovery Call or call us at +1 204 815 8004.